e-Letter
|
| July 2008
|
e-Letter Archive
|
| In This Issue: Readers Q&A The FM Blog FM Seminars at ABC Upcoming in FM
|
Readers Q&A
Each month in the e-Letter, we feature a question posed by a Fitness Management reader in the Readers Q&A section on the website. In the Readers Q&A, you can add your response to questions that have been submitted or post your own question. It's all online: fitnessmanagement.com/readers.
QUESTION: Group Exercise Profit and Loss
Is there a way to figure out how many participants it takes to make/lose money in a group exercise class? We pay our instructors $10 per class, and we average four to eight participants for each class.
— Kyle
ANSWERS
I don't know how many members your facility has, but four participants in a class seems low. Calculate how many members you have total in your facility when you have classes going on (say, for a few hours in the morning, and a few in the evening). For example, 100 members total. Then, figure out the percentage of those members in a class. Say, 10. So, 10 percent of your in-club membership is taking a class at that time. You may also want to figure out your revenue per total members. Say 300 members paid dues that month, and 50 members total participated in classes (make sure you don't duplicate members who take more than one class). Does this number justify your expenses of paying instructors, keeping the room clean and air conditioned, etc.?
— Maggie
Rising expenses means more revenue is needed from the group fitness room. Think outside the box. First, target a need like Type 2 diabetes. Make a program around that, which includes a specialized group exercise class, an anti-type-2 diabetic diet plan, club membership, a book on how to beat type 2 diabetes, cooking demonstrations, food shopping tours, etc. Choose a time to run it (i.e., three months). Choose a price that gives $1,000 profit after all expenses. Deliver concrete results and make a profit margin you deserve.
— Jason Christoff, Physical Limits Fitness, Cornwall, Ont.
|
|
Read all answers | Post your answer | Ask your question
|
|
The Fitness Management Blog
From "Compensation vs. Recognition" (July 14):
Monday was the official deadline for entries to the 15th annual Nova7 Facility Awards competition. While, each year, the number of entries rises and declines, due to a variety of factors, I sometimes wonder if facility operators really recognize the importance of this type of award for their facility's employees.
|
|
Read more | Comment
|
Fitness Management Seminars at the AB Conference
Fitness Management will once again sponsor a seminar track at the Athletic Business Conference & Expo, December 4-6 in San Antonio, Texas. Topics of interest for owners and managers of fitness centers include:
- Integrate Weight Management into Your Fitness Department
- How Technology Will Increasingly Impact the Fitness and Wellness Industries
- Putting the Personal Into Your Group Fitness Program
|
|
Complete list of seminars | Conference website
|
|
Upcoming in Fitness Management
Look for these featured articles in the August issue:
Managing for a Competitive Edge By Matthew Kutz, Ph.D.
Intentional and effective leaders and managers give their facility a competitive edge by following personal, professional and contextual guidelines that provide excellent customer service.
Be Our Guest! By Debra Atkinson, M.S.
To improve member relations, your front-desk staff can implement these 25 tips.
Thanks a Million! By Laurie Cingle
Thank members for their support and acknowledge their achievements through appreciation programs, parties and gifts.
Meet the Expert: Supplement FAQs By Joe Cannon, M.S.
Give your staff the answers to members’ questions about the dietary supplements sold in your facility.
Science Update: Free Weights By Stephen Holt
Trainers can design free weight exercises that are safe and effective by using the principles of biomechanics.
|
|
Advertising
To advertise in the e-Letter, contact:
Subscriptions
Register to receive the e-Letter
Make sure to receive the e-Letter:
Add fitnessmanagement@fitnessmanagement.com to your address book.
|
|
|
